PROGRAMME & TICKETS
2020000

Pitchfork
Music Festival
London

umru

Thursday 11 November
Fire

22-year-old Estonian-American search-engine-optimized producer umru has quickly come to the forefront of the experimental pop zeitgeist following his first credit on Charli XCX’s landmark mixtape Pop 2. Merging intense, bass-heavy sound design with earworm vocals from the likes of 100 gecs, Tommy Cash, Dorian Electra, or ericdoa, his work continues to define and support the cutting edge of pop music.